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Collette Vacations rebrands its small-group division to target baby boomers

PAWTUCKET, R.I. — Collette Vacations has rebranded and repositioned its Explorations small group tours division to target the baby boomer market.

The company has launched a new name, logo, brochure and dedicated website for the division based on research into the kind of imagery, colors and messaging baby boomers most respond to.
“We were able to make over the Explorations division completely. It stands apart in look, feel and product execution from the Collette brand,” said CEO Dan Sullivan Jr.

Explorations offers the ease and convenience of an escorted tour, but is geared toward travelers in the 50-plus age bracket who find hands-on cultural immersion an appealing component of their vacation.

Explorations offers experiences such as culinary classes, meals with locals, visits to small country towns and villages and language lessons. And, with a more intimate group of travelers, Explorations can gain access to historic sites not always available to larger tour groups.


Meanwhile, Collette Vacations has launched its second “Reality Tour” video blog series about the 10-day Historic Trains of California tour. Sights and attractions like the San Francisco Bay and Pier 39, the 121-year-old Skunk Train journey through towering redwoods and Yosemite’s waterfalls  were experiences documented via blog entries with personal insight, video footage and photographs by two Collette employees.

Visitors to the company’s website will be able to access and view daily blog posts or can visit the Collette blog’s homepage at