Portugal may be one of Europe’s smaller countries, but it packs an incredible variety of experiences within its borders.
Perched on the western edge of the Iberian Peninsula, Portugal combines golden coastlines and rolling vineyards with centuries-old castles, cobblestone villages and soulful music. From walking through the tiled streets of Lisbon to sipping port wine along the Douro River, exploring Portugal feels both lively and laid-back.
Groups visiting Portugal will find no shortage of things to enjoy: Moorish castles and Roman ruins, oceanfront seafood shacks and colorful markets full of handmade ceramics and cork products. From the Mercado da Ribeira in Lisbon to the riverside stalls of Porto, these lively marketplaces are packed with color, flavor and energy.
Much of Portugal’s charm is rooted in its past. The country’s long seafaring history, mild climate and rich regional traditions give it a unique identity. Add to that world-class food, affordable prices and a deep love of festivals and music, and it’s easy to see why Portugal leaves such a lasting impression.
Can’t Miss Destinations
Lisbon
Portugal’s capital is a city of contrasts — vintage yellow trams gliding past contemporary street art, and medieval alleyways opening up to rooftop bars with sweeping views. Groups can explore the historic Alfama district or visit the Jerónimos Monastery and Belém Tower for a glimpse into Portugal’s Age of Discovery. The Time Out Market is perfect for sampling a variety of local dishes in one space. And once the sun sets, groups can enjoy a live fado performance or take in the city skyline from a hilltop miradouro. With its sunny weather and old-world charm, Lisbon is easy to love.
Porto
Charming and slightly gritty, Porto is famous for its namesake wine and dramatic views over the Douro River. Here, groups can head to the Ribeira district for a look at centuries-old architecture, colorful riverside buildings and busy cafes. Visitors can also take in panoramic views from the Dom Luís I Bridge or enjoy a scenic boat ride along the river. Literature lovers won’t want to miss Livraria Lello, one of the world’s most beautiful bookstores. Porto is also home to countless wine cellars offering tastings of port wine in atmospheric, barrel-lined rooms. From tiled churches to artisan markets and hearty northern Portuguese cuisine, Porto combines grit, grandeur and soul in every experience.
The Algarve
Known for its stunning cliffs, golden beaches and hidden sea caves, the Algarve is Portugal’s sunny southern coast at its best. This is the perfect destination for groups looking to take a boat tour to the famous Benagil Cave, stroll along dramatic coastal trails or unwind in charming towns like Lagos, Tavira or Albufeira. Golfers will find world-class courses here, and food lovers can enjoy the freshest grilled seafood and sweet fig desserts. For those interested in local crafts, the region also offers open-air markets full of pottery and lace. With over 300 days of sunshine each year and a laid-back atmosphere, the Algarve is the perfect escape for a taste of Portugal’s coastal life.
Signature Experience
Cruising the Douro Valley in a traditional rabelo boat is like drifting through a living postcard. Once used to transport wine barrels, these flat-bottomed boats can now be seen gliding past vineyard-covered hills and terraced riverbanks. Many tours include a stop at a centuries-old estate, where groups can sample the region’s world-famous port wine right at the source.
Unforgettable Flavor
Pastéis de nata, Portugal’s famous custard tarts, are served in cafés, markets and bakeries across the country. Made with a flaky pastry shell and a rich egg custard filling, they’re baked at high heat for a signature caramelized top. Locals often enjoy them with a shot of espresso and a sprinkle of cinnamon.
Hidden Treasure
The medieval town of Óbidos is a postcard-perfect stop just an hour from Lisbon — a charming mix of cobblestone streets, centuries-old castle walls and whitewashed houses trimmed in bright blue and yellow. A 13th-century wedding present by King Denis to Queen Isabel, the town is now known for its literary festivals, bookshops and an annual celebration of all things chocolate. Groups should try the town’s signature treat: cherry liqueur served in tiny, edible chocolate cups.
Favorite Souvenir
Hand-painted azulejos (ceramic tiles) are one of Portugal’s most iconic crafts. These colorful tiles can be found decorating buildings throughout the country. Available in markets and artisan shops, they make beautiful and practical keepsakes — perfect as coasters, wall art or kitchen decor that brings a touch of Portugal home.
