Getting Started in Affinity Travel
Are you curious about starting an affinity travel program? Looking for a way to grow your organization? Want to learn how to use group tours to build loyalty or even bring in revenue? We have a wealth of free resources to help.
In-Depth Downloads
Whether you're just getting started in group travel or looking for ways to take your program to the next level, we have resources to help. Our free PDF downloads are full of expert ideas and intelligence to help you succeed.
Travel Free and Bring Your Friends
Our most popular download has step-by-step instructions for planning group trips that cost you nothing.
Group Games: Riddles for the Road
Find ten great games for keeping your travelers entertained on long drives. Includes answer keys.
Buyer's Guide for the Group Travel Industry
Learn from travel experts and tackle challenging topics in our deeply researched annual guide.
Your Group Travel Playbook
Interested in starting a group travel program and maybe even making money doing it? Our free PDF Travel Free and Bring Your Friends will teach you how.
Games Your Group Will Love
Looking for ways to entertain your travel tribe on long drives? Find a book full of fun in our free PDF Group Games: Riddles for the Road.
Your Guide to the Group Travel Industry
Learn from travel experts and tackle challenging topics in our free PDF Buyer's Guide for the Group Travel Industry.
Smart Conversations
Our podcast Gather and Go will help you plan, promote and lead better trips. Each episode features travel tips, insider information and conversations with experts that will take your group travel to the next level. Listen here or subscribe in your favorite podcast app.
How to Book a Motorcoach
Luke Busskohl of Arrow Stage Lines joins the podcast to tell us how to book a motorcoach and why they're so expensive.
Untapped: Travel’s Hidden Power to Solve People’s Deepest Problems
On this episode of the podcast, Brian Jewell explores research and ideas about how to deliver transformational travel experiences.
Unlock Andrew Zimmern’s Travel Secrets
TV travel icon Andrew Zimmern joins the podcast to help us uncover authentic experiences in an Instagram world.
An Insider’s Secret to Seamless Tour Planning
Stacy Barry of Sharin' the South joins the podcast to share how receptive operators can help travel planners save money — and their sanity.
Winning Tours for Every Age Group
Tour operator Kyle Campbell joins the podcast to share how she builds tours that attract — and thrill — travelers form different generations.
Adult Group Tours Aren’t Dying… Here’s Proof!
Gen X tour operator Brent Dalrymple joins the podcast to share how adult group travel has changed and why his companies are thriving.
Insightful Articles
We have been covering affinity travel for more than 30 years. Our articles feature tons of basics for beginners, helpful how-to explainers and tons creative ideas for growing your travel organization.
Luxury Travel is Defined Differently Now
If your customers enjoy the idea of upgraded experiences but are hesitant to pay the sky-high prices required for conventional luxury, here are some ways you can make trips feel special without adding unreasonable expense.
In the End, Savvy Sales Principles Matter
Here are five core concepts that will help you and your team sell travel — and feel good about doing it.
It’s Smart to Bring Your Customers into the Digital World
If you still rely on snail mail, in-person meetings and other old-school communication methods, you and your group are missing out. Try these ideas for improving digital communication with your travelers.
A Great Podcast Makes You Smarter
To take your travel program to the next level, there’s no replacement for expert advice. Our podcast, “Gather and Go,” features interviews with thought leaders, industry pros and smart strategists who will give you big ideas and practical tips for leveling up.
A River Cruise Renaissance
Everybody loves a good theme, and river cruisers are no exception.
There’s a World of Cruises to Choose From
Deciding to take a cruise is just the first step. There are many options to consider and decisions to make before you can start booking cabins.
Travel Opportunities
Our OnSite familiarization tour program takes group travel planners like you to experience exciting destinations throughout the U.S. and around the word. Check out our current trip opportunities and click the button below to join our trip announcement list.
Sorry, there are no trips open for registration right now. Click the button below to get announcements about upcoming familiarization tour opportunities.
Join Our OnSite Contact List
Fill out this form to get priority notifications of up coming FAM trip opportunities from Select Traveler and our parent company The Group Travel Leader.
Essential Updates
Whether you're just getting started in affinity travel or looking for ways to take your program to the next level, we have resources to help. Our free magazines and e-newsletters are full of the ideas and information you need most.
Select Traveler Minute
Our free e-newsletter brings you travel tips, destination ideas and business insights twice a month.
Select Traveler Magazine
Our gorgeous print magazine brings you the best in affinity travel coverage four times per year.
Your New Favorite Newsletter
Get travel tips, destination ideas, business insights and more in Select Traveler Minute.
