Branson is known for its musical theater, live concerts and stage performances. “Legacy shows,” such as the Presley family’s Country Jubilee, the Baldknobbers Jamboree and Mickey Gilley, are “shows that have been here forever and are very popular,” said Lenni Neimeyer, director of leisure group sales for the Branson/Lakes Area Convention and Visitors Bureau and Chamber of Commerce.
But a new side of Branson music is emerging: Branson 2.0, if you will. Those shows feature a wider range of musical styles and may appeal to a slightly younger crowd, Neimeyer said.
As baby boomers are retiring and traveling more, they’re looking for more choice and flexibility, she said. They’re also looking for “younger music” that appeals to them, and that means more classic rock, current country and chart toppers instead of old-timey tunes and colloquial shows.
Billy Dean and the Steel Horses are straight from Nashville and play “a very youthful country” music, she said. Similar to Broadway’s “Jersey Boys,” “New Jersey Nights” celebrates the hits and history of Frankie Valli and the Four Seasons.
During the “Six” show, “you will not believe your ears, let alone your eyes; it’s not a trick of sound,” Neimeyer said. Six brothers perform a cappella versions of songs from the Beach Boys to Journey to Coldplay, add a healthy dose of comedy, storytelling and showmanship along the way.
“These shows are not your traditional Branson show,” she said, adding, “We’ve seen an influx of some of this younger music.”