Select Traveler asked these group travel planners, “What is a new marketing strategy you plan to try this year?” Check out their responses.
Christa LeeVan
University of Notre Dame Alumni Association, Notre Dame, Indiana
“We are marketing a young-alumni trip to the class of 2014, who just celebrated their five-year reunion on campus this past summer. It will be an extension of their reunion and take place in Iceland in July 2020. We think this is a unique way to market to the young-alumni group.”
Carey Miller
Manatee Chamber of Commerce, Bradenton, Florida
“I plan to focus on reaching more new travelers through the local newspaper and magazines.”
Audra Ferrall
University of Minnesota Alumni Association, Minneapolis, Minnesota
“We are planning to do more on social media to promote travel among our alumni and friends audiences. Instead of just throwing our trips out there, we’re working on a more sophisticated plan to include more fun, personal and interactive posts, such as travel-related polls, quotes from travelers and actual photos from travelers.”
Debbie Newman
Laguna Niguel Chamber of Commerce, Laguna Niguel, California
“The new strategy is reaching out to a retirement community nearby with disposable income. We are very open to advertising to an affluent audience outside of our chamber and welcome them into our group travel.”
Leslie Jerden
Truity Credit Union, Bartlesville, Oklahoma
“We recently started doing a combination of a wrap-up social and a kick-start to the tours lined up for 2020. I wanted to create an event to showcase the tours on the 2020 calendar again, all at once and in a social atmosphere. It was an event I called A Taste of the Tours. I had bistro tables set up with a food item and a beverage that paid homage to the destinations on the calendar. I also used fliers that gave snapshots of some of the highlights for each of the tours as table runners. I had a fantastic turnout. People loved seeing others they had already been on a tour with. The members encouraged each other to sign up for tours they themselves were already on. I got several reservations that evening without formal presentations.”
