WASHINGTON, D.C. – The Independent Community Bankers of America (ICBA) honored five Select Traveler Conference bank members, as well as other local banks, for excelling in social media. The second annual list named the Top 50 Community Bank Leaders in Social Media and the Top 25 Community Banker Influencers on Twitter.
The five Select Traveler Conference members trailblazing on social media included:
1.) Busey Bank in Champaign, Illinois
2.) First Security Bank in Searcy, Arkansas
3.) MainSource Bank in Greensburg, Indiana
4.) MidWest One Bank in Iowa City, Iowa
5.) Umpqua Bank in Eureka, California
Nearly all of ICBA’s 6,500 community bank members were eligible to make the social media list. ICBA chose banks based on their engagement with fans and followers, the content distributed on their social media platforms, the number of fans and/or followers they have, and the frequency of posting new content.
“Consumers are expecting their financial institutions to have strong brand identity online,” said Chris Lorence, ICBA executive vice president and chief marketing officer. “These top community banks and bankers understand that building a brand goes beyond just a physical presence. They consistently introduce fresh content and interact with their customers. ICBA is proud to highlight these community banks and bankers who are making social media an integral part of their brand and communications strategy.”
Nearly 2,400 ICBA banks have a Facebook or Twitter presence, including more than 1,700 on Facebook alone.