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The Group Travel Leader Small Market Meetings Going on Faith

Collette Sponsors New Buyer Registration Program at Select Traveler Conference

Collette will sponsor a new delegate registration program for the 2020 Select Traveler Conference designed to bring additional qualified buyers to the event, which will take place March 22-24 in Cheyenne, Wyoming. An industry leader and family-owned business for more than 100 years, Collette offers 170 tours around the world and has been a longtime luncheon sponsor at the conference because of the highly qualified travel planners the conference attracts.

“The types of groups represented at the Select Traveler Conference are a very big part of our business and have been for decades,” said Jim Edwards, vice president of U.S. affinity development for Collette. “We’re group specialists, and these are among the most professional groups we work with. In fact, many of these travel leaders are members of our Presidents Club.”

Founded in 1996 as the only travel conference in America for bank travel programs, the Select Traveler Conference expanded its reach in 2015 when it began inviting alumni organizations and chambers of commerce that reach similarly upscale travelers. This new cooperative program is designed to bring some of Collette’s best such customers to the conference as its guests.

“For us, a foundation of our business is our commitment to see our customers face-to-face as often as we can,” said Edwards. “We have regional sales managers who frequently call on these groups in their hometowns, and we want to see them at the Select Traveler Conference as well. What we really like about these groups is that there is always one key person who manages the program, and we want to get to know that person. This sponsorship with the Select Traveler Conference just builds on that for us.”

For registration details, visit