Your bank’s continued success in selling retirement products to baby boomers depends on your ability to connect with their uniqueness.
People You Should Know
Bankers share with us a great value!
It’s been nearly three decades since Brenda Fullerton took the reins of her Members First Club.
Tips from one bank travel club member to another from Brenda Fullerton.
Let’s look at the latter part of boomer nation: trailing edge boomers in their late 40s to mid-50s.
Joan Galgay found more than a job at Watertown Savings Bank.
Joan Galgay's travel group Born: Cambridge, Massachusetts Education: Associate’s degree in secretarial studies Employment: Galgay has been Club 50 director and associate vice president at Watertown Savings Bank for nine years. Prior to her banking career, she worked...
Linking the baby boomer generation more closely to the bank’s loyalty program is a good relationship move for bank travel professionals.
About Us
We're Select Traveler, Select Traveler, America's leading experts on affinity travel for banks, chambers of commerce, university clubs and other loyalty organizations. Find hundreds of articles and other free resources here.
The Latest Issue
Stay Connected!
Get the Select Traveler Minute e-newsletter delivered every month.
