Ready to discover the cities that put Michigan on the map? Whether it’s the roar of engines in Detroit’, the Bavarian charm of Frankenmuth or the timeless elegance of Mackinac Island, these destinations are more than just places — they’re stories waiting to be told.
From the art-filled streets of Grand Rapids to the cherry-laden shores of Traverse City, each city offers its own distinct vibe and undeniable appeal. Gather your group for these five must-visit Michigan destinations, all offering unforgettable, one-of-a-kind experiences.
Detroit
Detroit is a city fueled by creativity, reinvention and an enduring spirit of innovation. Known as the birthplace of the American auto industry, it’s home to giants like General Motors and Ford. A visit to the Henry Ford Museum of American Innovation offers an in-depth look at this rich history, with iconic artifacts like the limousine that carried President John F. Kennedy on the day of his assassination and the bus where Rosa Parks made her historic stand for Civil Rights.
“Metro Detroit offers a variety of diverse attractions and experiences,” said Jennifer Ollinger, director of tourism for Visit Detroit. “Celebrate the rich cultural legacy of African Americans at the Charles H. Wright Museum of African American History or explore the Arab American National Museum, the first of its kind to serve as a touchstone that connects communities to Arab American culture and experiences.” Visit Detroit also offers tailored itineraries for groups.
Art lovers will want to spend time at the Detroit Institute of Arts (DIA), home to more than 65,000 works, ranging from ancient artifacts to contemporary masterpieces. A must-see is Diego Rivera’s Detroit Industry Murals, a nod to the city’s industrial roots. The DIA also made history as the first U.S. museum to acquire a Van Gogh, and today boasts more than 70 of his works, including “Self-Portrait” and “Bedroom.” Private tours and group rates are available for groups of 15 or more.
Detroit’s music scene hits all the right notes. Travelers can step back in time at Cliff Bell’s, a jazz club exuding Art Deco charm with live performances that transport you to the 1930s. Of course, no trip would be complete without a visit to the Motown Museum, where legends like The Supremes, Stevie Wonder, and Martha and the Vandellas recorded timeless hits. Guided tours are the only way to experience this iconic studio, and tickets sell out fast — especially on weekends.
Frankenmuth
Nicknamed Michigan’s Little Bavaria, Frankenmuth is irresistibly delightful, charming visitors with its lively blend of German heritage, distinctive architecture and renowned food, like its world-famous chicken dinners. The town’s warm and welcoming atmosphere makes it a top spot for groups seeking uniquely memorable experiences.
Central to Frankenmuth’s appeal is the iconic Bavarian Inn, a lodge and restaurant celebrated for its all-you-can-eat, family-style chicken dinners. Served with an array of sides, like noodle soup, pasta salad and mashed potatoes, as well as German breads such as stollen and backofenbrot, it’s a feast that keeps visitors returning year after year. Zehnder’s, another local favorite, offers its own unique take on these legendary meals.
For shopping enthusiasts, Frankenmuth River Place Shops is a Bavarian-themed open-air mall with more than 40 unique stores. A highlight is Bronner’s Christmas Wonderland, which claims to be the world’s largest Christmas store, offering a festive experience no matter what the season.
“The group-favorite, family-style chicken dinner experience and shopping the world’s largest Christmas store are a must for every itinerary to Michigan’s Little Bavaria,” said Lydia Walker, director of operations and service for the Frankenmuth Chamber of Commerce and Convention and Visitors Bureau. “I also recommend that groups explore a local museum and schedule a hands-on activity or guided tour to fully embrace the magic of Frankenmuth.”
For scenic views of the Cass River, book a narrated one-hour cruise aboard the Bavarian Belle Riverboat, which is available for private events. Groups of 20 or more can also reserve a block of tickets for regularly scheduled cruises. With a year-round calendar of events, including Oktoberfest and the Frankenmuth Christmas Celebration, there’s always traditional entertainment to enjoy.
Mackinac Island
Mackinac Island is a true gem, known for its historic charm, natural beauty and unique car-free streets. With its slower pace, this island is the perfect place to unwind, explore and indulge in its signature fudge at beloved shops like Original Murdick’s Fudge or Joann’s Fudge.
To reach the 1,800-acree island, enjoy a scenic 20-minute ferry ride from Mackinaw City or St. Ignace. The majority of the island is covered by Mackinac Island State Park, which boasts stunning limestone arches, sea caves and miles of hiking and cycling trails. During free time, group members can rent bikes from one of the many rental shops along Main Street, such as Mackinac Island Bike Shop, and pedal the eight-mile loop around the island’s perimeter for picturesque views of Lake Huron.
“Mackinac Island is a place where time slows down, and unforgettable memories are made,” said Tim Hygh, executive director of the Mackinac Island Tourism Bureau. “From the moment you step off the ferry, you’re immersed in a world of breathtaking views, a charming downtown, and the unique sounds of bikes and horses’ hooves on the streets.”
For groups, Mackinac Island offers endless activities, including narrated carriage tours that highlight the island’s Victorian architecture and striking beauty. A short walk from the ferry docks leads to attractions like Fort Mackinac, a historic military outpost that dates to the 1800s. Enjoy interactive exhibits and live reenactments that bring the island’s history to life.
Open May through October, Grand Hotel is one of the island’s most iconic landmarks. Welcoming guests since 1887, the hotel offers group packages with accommodations, meals and a wealth of leisure activities. Groups can unwind with a round of golf at the on-site course, indulge in a relaxing spa day or explore the hotel’s lush gardens or rich history with guided tours.
Traverse City
Known as the Cherry Capital of the World, Traverse City is a sweet escape, especially during the mid-summer National Cherry Festival. This eight-day celebration is packed with parades, classic car shows and pie-eating contests. But cherries are just the start of what this destination has to offer. Set on Michigan’s northwest coast, Traverse City is a year-round haven known for outdoor adventures, gorgeous beaches, a quaint downtown and a renowned wine region.
“The Traverse City region is defined by the water,” said Trevor Tkach, president and CEO of Traverse City Tourism. “Whether you take in the magnificence of Lake Michigan from Sleeping Bear Dunes National Lakeshore, splash in the water of Grand Traverse Bay or just watch a sunset over the water with a glass of wine, you will understand why this is a premier travel destination.”
Downtown Traverse City brims with charm and creativity, featuring an eclectic mix of shops, galleries and restaurants. It’s the perfect place for groups to relax and savor alfresco meals. H&L Social at the Hotel Indigo stands out with its spacious rooftop patio, offering panoramic views of Grand Traverse Bay.
Groups can take in Traverse City from the water with Discovery Cruises, which offers scenic narrated tours on Grand Traverse Bay and Lake Michigan, as well as private charters for group events. Wine lovers will find plenty to explore along the Traverse Wine Coast, home to more than 50 wineries, including those on the picturesque Leelanau Peninsula. Ciccone Vineyard and Winery and Leelanau Cellars boast postcard-perfect views and award-winning wines.
Grand Rapids
Located along Michigan’s western edge, on the banks of the Grand River, Grand Rapids is a dynamic city teeming with arts, culture and outdoor adventures. Known as Beer City, USA, it’s a haven for craft beer lovers, boasting more than 40 local breweries to explore.
At The Mitten Brewing Company, sample classic beer styles and award-winning pizzas inside a historic firehouse. Another favorite is City Built Brewing Company, which has more than a dozen beers on tap. Some breweries invite visitors behind the scenes for guided facility tours, like Founders Brewing Company, which hosts private tours for groups of up to 20 people.
Groups won’t want to miss Frederik Meijer Gardens and Sculpture Park, which was recently honored with several reader’s choice awards.
“Groups can view their 158 acres with a tram tour, enjoy lunch under Lena’s Garden, a piece created by Dale Chihuly, and explore their indoor conservatories,” said Britny Avery, specialty sales manager at Experience Grand Rapids.
The park’s beauty changes with the seasons, from vibrant spring blooms to snow-dusted winter landscapes. A cozy café and gift shop add to the experience, making it a perfect stop for groups. Docent-led tours are available for groups of 10 or more. Narrated outdoor tram tours run seasonally from March through December.
For history buffs, the Gerald R. Ford Presidential Museum offers a fascinating in-depth look at the life and legacy of the 38th U.S. president. Ford was a longtime congressman for the Grand Rapids area before his presidency, and his story is brought to life through detailed exhibits, personal artifacts and a replica of the Oval Office from the late 1970s.
