Authors
Marsha Mack Goberish
Born: Shelbyville, Indiana Education: High-school graduate Employment: Roberts has been with Farmers State Bank for 15 years, experiencing a variety of positions with customer service and loans. She has been director of the Legacy Club for eight years. Prior to her banking career, Roberts spent 16 years as an office manager at an architectural/drafting supply […]
Lisa Roberts’ Legacy Club illustrates how a dynamic travel program bonds a bank with its customers.
Banks should not only fulfill travel dreams of club members, but also participate in community organizations designed to fulfill other sorts of dreams.
Film and television locations resonate with traveling fans who can recognize places they've seen on the screen.
Banks continuously evaluate loyalty program membership criteria.
Learn how to translate the advantages of group travel into a language that is appealing to baby boomers and even younger travelers.
Some travel experiences are life-changers, offering bank directors and their club members rewards that are difficult to find in any other professions.
Banks should not only fulfill travel dreams of club members, but also participate in community organizations designed to fulfill other sorts of dreams.
Bank travelers love the idea of getting off the beaten path and finding those unforgettable destination gems.
Some directors have gone digital; others still thrive with paper files.
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