Born: Gravette, Arkansas Education: Bachelor of science degree from Northeastern State University in Oklahoma Employment: Scherer has been director of Travel Masters for 10 years. Her background includes 20 years of marketing experience, including creating websites and special events and extensive work with a chamber of commerce. Family: Husband of 12 years, Frank; three adult children, Andrea, Theo and Kevin; one grandson, Thompson Hobbies: Big basketball fan, especially for the College of the Ozarks in Branson, Missouri, where son Kevin is the 6 foot 7 forward. Bank of Siloam Springs Siloam Springs, Arkansas Headquartered in Siloam Springs, the community bank has three locations in northwest Arkansas. The bank has $166 million in assets. Manager 2 Manager • Listen to your customers; they are often your best resources. • Make good use of social media tools. They are not only economical but also extremely effective. • Be organized, and pay attention to detail. That includes advertising your events and travels well ahead of time.