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The Group Travel Leader Small Market Meetings Going on Faith

Wisconsin’s Mustard Museum

Although there are more than 6,000 styles and brands of mustard at the National Mustard Museum in Middleton, Wisconsin, one brand jumped out at me: High on Rose.

The mustard had been developed and sold by the restaurant and bar of the same name at the corner of High and Rose streets in Lexington, Kentucky. The restaurant, a popular University of Kentucky hangout, is now the office of Select Traveler and its parent company, The Group Travel Leader Inc.

“We have mustards, mustards and more mustards,” said Barry Levenson, the curator and self-styled chief mustard officer at the museum.

Levenson has accumulated mustard from all 50 states and more than 70 countries, along with antique mustard pots and tins, vintage advertisements and assorted other mustard memorabilia.

And it is all displayed with Levenson’s great sense of humor.

“Mustard goes back centuries, and we try to tell the whole story, some tongue-in-cheek,” he said. “You have to have fun with mustard; we are a fun place to visit.”

At the mustard store, you can buy more than 400 kinds of mustard and an assortment of mustard-related merchandise and sample mustards provided by a “confidential condiment counselor.” We tried raspberry, sesame, root beer, dill and garlic, passion fruit, black truffle and praline mustard glaze.